Privacy Policy
Effective Date: April 25, 2025
1. Introduction
Alto Innovations LLC (“Alto Innovations,” “Company,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit altoinnov.com (the “Website”), contact us, schedule a consultation, subscribe to our services, or otherwise interact with us.
We provide branding, website development, social media content creation, and IT support services to businesses, including dedicated content services for travel professionals (together, the “Services”).
This Privacy Policy forms part of, and should be read together with, our Terms and Conditions. By using the Website or our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with it, please do not use the Website or Services.
2. Information We Collect
We collect information you give us directly, information collected automatically when you use the Website, and information we receive from third parties.
2.1 Information you provide to us
| Source | Information collected |
|---|---|
| Contact form | First name, last name, email address, and the content of your message |
| Direct email or phone | Your name, email address, phone number, and anything you choose to share |
| Consultation booking (Microsoft Bookings) | Name, email address, phone number (if provided), appointment date and time, and any notes you add |
| Subscriptions and checkout | Name, business name, billing address, email address, phone number, selected plan, and records of your agreement to our Terms |
| Account and user dashboard | Login credentials, contact details, and account preferences |
| Service delivery | Brand assets, logos, photos, videos, written content, business information, and social media or website access details you provide so we can perform the Services |
| IT support | Device, system, and network information needed to diagnose and resolve technical issues |
Payment information. Payments are processed by our third-party payment processor, QuickBooks. We do not store full credit card or bank account numbers on our systems. We may receive limited information, such as the card type, last four digits, expiration date, and billing ZIP code, to manage your subscription.
2.2 Information collected automatically
When you visit the Website, we and our service providers may automatically collect:
- IP address, browser type, operating system, and device type
- Pages viewed, links clicked, referring URLs, and the date and time of your visit
- General location derived from your IP address (city or region, not precise location)
- Information collected through cookies and similar technologies (see Section 4)
2.3 Information from third parties
We may receive information about you from social media platforms (such as Facebook, Instagram, and LinkedIn) when you interact with our pages, from referral partners, and from service providers who help us operate our business.
3. How We Use Your Information
We use personal information to:
- Respond to your inquiries and schedule consultations
- Provide, manage, and improve our branding, website, social media content, and IT support Services
- Process subscriptions, recurring payments, and automatic renewals as described in our Terms and Conditions
- Send confirmation emails, receipts, renewal reminders, service updates, and other notices you have agreed to receive electronically
- Manage your account and user dashboard
- Create and publish content on your behalf when you engage us to do so
- Send marketing communications, where permitted by law (you can opt out at any time)
- Monitor and analyze Website usage to improve its content and performance
- Detect, prevent, and respond to fraud, security incidents, and misuse of our Services
- Enforce our Terms and Conditions, resolve disputes, and comply with legal obligations
We do not use your personal information for automated decision-making that produces legal or similarly significant effects.
4. Cookies and Similar Technologies
The Website uses cookies and similar technologies to function properly, remember your preferences, and understand how visitors use the Website.
- Essential cookies keep the Website secure and working, including features provided by our website platform (WordPress) and page builder.
- Analytics cookies help us understand traffic and usage patterns. Analytics tools used is but not limited to Google Analytics.
- Third-party content. The Website loads fonts from Google Fonts and links to our social media pages and to Microsoft Bookings. These providers may receive your IP address and browser information when their content loads or when you click through.
You can block or delete cookies through your browser settings. Some parts of the Website may not work properly if you disable essential cookies.
Do Not Track. Some browsers send “Do Not Track” signals. Because there is no uniform standard for these signals, the Website does not currently respond to them. Where required by law, we honor Global Privacy Control (GPC) signals as a request to opt out of the sale or sharing of personal information.
5. How We Share Your Information
We do not sell your personal information, and we do not share it for cross-context behavioral advertising. We share personal information only as described below:
- Service providers. Companies that help us run our business, such as website hosting, payment processing, email and scheduling (including Microsoft 365 and Microsoft Bookings), cloud storage, and analytics. They may use your information only to perform services for us.
- Platforms you direct us to use. When we create or publish content on your behalf, we share that content with the social media platforms, website hosts, or other services you ask us to use. Those platforms handle the information under their own privacy policies.
- Contractors. Designers, developers, and IT technicians who help deliver the Services, under confidentiality obligations.
- Legal and safety. When we believe disclosure is required by law, subpoena, or court order, or is necessary to protect the rights, property, or safety of Alto Innovations, our clients, or others.
- Business transfers. In connection with a merger, acquisition, financing, or sale of all or part of our business, subject to this Privacy Policy.
- With your consent. In any other case where you ask us to or agree that we may.
6. Client Content, Account Access, and IT Support Data
Some Services require access to your materials or systems. When that happens:
- Client content. Photos, videos, logos, and other materials you provide remain yours. We use them only to deliver the Services you purchased. Our own templates, strategies, designs, and tools remain our property, as set out in our Terms and Conditions.
- Social media and website access. If you grant us access to your social media accounts, website, or other platforms, we use that access only to perform the agreed Services. We recommend using delegated or role-based access (such as page roles or team accounts) instead of sharing passwords. You may revoke our access at any time.
- IT support. While providing IT support, we may come across personal information stored on your devices or systems. We access only what is needed to resolve the issue, do not copy or keep it beyond what the task requires, and keep it confidential.
- Your customers’ data. If information you give us includes personal information about your own customers (for example, travelers featured in your photos), you are responsible for having the rights and consents needed to share it with us and to publish it.
- After termination. As stated in our Terms and Conditions, we are not obligated to store or export client content after your subscription ends. We delete or return client content within a reasonable period unless the law requires us to keep it.
7. Data Retention
We keep personal information only as long as needed for the purposes described in this Privacy Policy:
| Type of information | How long we keep it |
|---|---|
| Contact form and inquiry messages | Up to 24 months after our last communication, unless you become a client |
| Client account, subscription, and service records | For the length of your subscription, plus up to 3 years for legal, tax, and dispute purposes |
| Billing and transaction records | As long as required by tax and accounting laws (generally up to 7 years) |
| Client content and platform access | Until the Services end; access is removed and content deleted or returned within a reasonable period |
| Website usage and cookie data | Up to 26 months |
When information is no longer needed, we delete it or de-identify it so it can no longer be linked to you.
8. Data Security
We use reasonable administrative, technical, and physical safeguards to protect personal information. These include encrypted (HTTPS) connections, access controls limited to staff and contractors who need the information, and secure third-party providers for payments and scheduling.
No method of transmission or storage is completely secure, so we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential, as required by our Terms and Conditions. If you believe your account has been compromised, contact us right away.
If a data breach affects your personal information, we will notify you and the appropriate authorities as required by law.
9. Your Choices and Rights
- Marketing emails. Click “unsubscribe” in any marketing email or contact us. You will still receive transactional messages, such as receipts, renewal notices, and account updates, as described in our Terms and Conditions.
- Account information. You can review and update your contact and billing details at any time through your user dashboard.
- Cookies. You can manage cookies through your browser settings (see Section 4).
- Access, correction, and deletion. You may ask us to provide, correct, or delete the personal information we hold about you by contacting us (see Section 13). We may keep some information where the law requires it or where it is needed to complete a transaction, enforce our agreements, or resolve disputes.
10. California Privacy Rights
Alto Innovations is based in California. This section applies to California residents and supplements the rest of this Privacy Policy, including rights under the California Consumer Privacy Act as amended by the California Privacy Rights Act (“CCPA”), to the extent those laws apply to us.
Categories of personal information collected in the past 12 months: identifiers (name, email, phone, IP address); customer records (billing address, limited payment details); commercial information (subscription and purchase history); internet activity (Website usage data); general geolocation; audio or visual information (photos and videos you provide for content creation); and professional information (business name and details). We collect this information from the sources in Section 2, use it for the purposes in Section 3, and disclose it to the categories of recipients in Section 5.
Sensitive personal information. We collect account login credentials only to provide account access. We do not use sensitive personal information to infer characteristics about you.
Your rights. California residents may:
- Know what personal information we collect, use, and disclose, and request a copy of it
- Request deletion of personal information we collected from you
- Request correction of inaccurate personal information
- Opt out of the sale or sharing of personal information (we do not sell or share it)
- Limit the use of sensitive personal information (we already limit it to permitted purposes)
- Not be discriminated against for exercising these rights
How to submit a request. Email us or call us using the details in Section 13. We will verify your identity by matching information you provide with information we already hold. You may use an authorized agent; we may require proof that the agent is authorized and ask you to verify your identity directly. We will respond within 45 days, extendable by another 45 days where reasonably necessary.
Shine the Light. Under California Civil Code Section 1798.83, California residents may request information about disclosures of personal information to third parties for their direct marketing purposes. We do not make such disclosures.
Other U.S. states. Residents of other states with consumer privacy laws may have similar rights. Contact us to make a request, and we will respond as required by the laws of your state.
11. Children’s Privacy
Our Website and Services are intended for businesses and adults. We do not knowingly collect personal information from children under 13, and you must be at least 18 years old to subscribe to our Services. If you believe a child has given us personal information, contact us and we will delete it.
12. Third-Party Links and International Users
Third-party links. The Website links to third-party sites and services, including Facebook, Instagram, LinkedIn, and Microsoft Bookings. We are not responsible for their privacy practices. Please review their privacy policies before providing them with information.
International users. We are based in the United States, and your information is processed and stored in the United States, where data protection laws may differ from those in your country. By using the Website or Services, you understand that your information will be transferred to the United States.
13. Changes to This Policy and Contact Us
Changes. We may update this Privacy Policy from time to time. We will post the updated version on the Website and change the “Last Updated” date above. If we make material changes, we will notify subscribers by email or through the user dashboard before the changes take effect.
Contact us. For questions about this Privacy Policy or to exercise your privacy rights, contact:
Alto Innovations LLC 541 West Capitol Expressway, Unit #10-107 San Jose, CA 95136 Email: info@altoinnov.com Phone: +1 (408) 667-7747
By subscribing to Alto Innovations LLC, you confirm that you have read, understood, and agreed to these Terms and Conditions.
Last Updated: April 25, 2025